Brutus

Brutus was born and bred in the east end of London; its name coming from the popular men’s aftershave Brut, which founders Keith and Alan Freedman both wore. It has now been re-invigorated by a new generation recreating the Brutus Trimfit from 1966 and ensuring that every detail matches the original. The Trimfit has a cult following among mods and suedeheads throughout the world and has been documented in numerous books and articles about British fashion.